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MSc. Petra Vysušilová, Ph.D.

  • Unit:
    EF Department of Trade and Tourism | Assistant Professor
  • E-mail:
    This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Phone number:
    +420 389 032 454
  • Room:
    020101110 pracovna 110 - 1. patro - Budova A - děkanát (pracovna 104)
    Studentská 787/13, 370 05 České Budějovice
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Office hours

  • Monday (10:30 - 11:30)

Courses taught

Projects

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Publication

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CV

I am a researcher and educator with a background in marketing, destination management, and sustainable tourism. I currently work as an assistant professor at the Faculty of Economics, Department of Trade and Tourism at the University of South Bohemia in České Budějovice, where I teach marketing subjects in both Czech and English and conduct research.

Education

  • Ph.D. in Economics and Management, University of South Bohemia in České Budějovice (2019-2024), focusing on destination organization marketing and sustainable tourism.
  • Master's degree in Media and Convergence Management (MSc), Alpen-Adria Universität Klagenfurt (2014-2017).
  • Bachelor's degree in General Theory of the History of Art and Culture and Aesthetics (Bc.), Masaryk University, Faculty of Arts (2011-2014).

Prior to my current role, I gained experience in various sectors. I worked at Český Krumlov Monasteries, where I was responsible for marketing, PR communication, and GDPR compliance. Additionally, I served as a business representative and marketing specialist at Radio Hey Krumlov.

My academic journey has included international research and study experiences. I conducted research stays at Multimedia University Melaka, focusing on tourism and sustainability in destination management, and at Université Bretagne-Sud, Vannes, where I delved deeper into research activities related to destination marketing. I also spent five months at the Tata Institute of Social Sciences in Mumbai, where I researched viral marketing practices in India, and participated in a six-month exchange program at Universität Regensburg, focusing on Czech-German cultural studies.

I am proficient in MS Office, video and audio editing, basic website coding, and computer graphics. I have extensive experience in PR communication, marketing communication for cultural institutions, and online marketing. Furthermore, I offer translation services specializing in history, culture, marketing, and tourism, and am proficient in simultaneous interpretation of English.

Beyond my professional pursuits, I am passionate about travel, sustainability and ecology, permaculture, and photography.

Creative activity

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