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Ing. Petra Martíšková, Ph.D.

  • Unit:
    EF Department of Trade and Tourism | Assistant Professor
  • E-mail:
    This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Phone number:
    +420 389 032 704
  • Room:
    020101125 pracovna 125 - 1. patro - Budova A - děkanát (pracovna 101)
    Studentská 787/13, 370 05 České Budějovice
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Courses taught

Projects

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Publication

Detail Authors Publication title Year Publication type Publication sub-type

CV

Creative activity

My research activities focus on marketing management, especially marketing research, customer relationship management (CRM), customer feedback, and customer value. I am an author and co-author of numerous papers and have given presentations at many international conferences.

  • Web of Science ResearcherID: W-6164-2018
  • ORCID: 0000-0003-1786-3729

Information

About me

Marketing, marketing research, and customer relationship management (CRM) are my primary areas of interest. I teach Czech and foreign students and publish expert papers.

 

 

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