Ing. Petra Martíšková, Ph.D.

  • Unit:
    EF Department of Trade, Tourism and Languages | Assistant Professor
  • E-mail:
    This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Phone number:
    +420 389 032 704
  • Room:
    01125 1. patro - Budova A - děkanát (101) , Studentská, 370 05 České Budějovice
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Projects

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Publication

Detail Authors Publication title Year Publication type Publication sub-type

CV

Creative activity

My research activities focus on marketing management, especially marketing research, customer relationship management (CRM), customer feedback, and customer value. I am an author and co-author of numerous papers and have given presentations at many international conferences.

  • Web of Science ResearcherID: W-6164-2018
  • ORCID: 0000-0003-1786-3729

Current schedule



Information

About me

Marketing, marketing research, and customer relationship management (CRM) are my primary areas of interest. I teach Czech and foreign students and publish expert papers.

 

 

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Branišovská 1645/31a, 370 05 České Budějovice Tel.+420 389 032 191 | This email address is being protected from spambots. You need JavaScript enabled to view it.

Branišovská 1645/31a, 370 05
České Budějovice
Tel.+420 389 032 191 This email address is being protected from spambots. You need JavaScript enabled to view it. www.jcu.cz

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